Thinking About What Makes
Workplaces Worth Choosing

Perspectives on workplace culture, leadership, employee experience, and the organizations that are getting it right.

OOC
Featured Article
Culture & Leadership

What Does It Mean to Be an Organization of Choice?

An exploration of the mindset, habits, and culture that define workplaces people actively choose rather than reluctantly accept.

March 2026 · 8 min read Read Article
Culture & Leadership
The Difference Between a Good Workplace and a Great One

Why most organizations settle for adequate when exceptional is within reach — and what the gap really costs.

March 2026 · 6 min read Read
Employee Experience
5 Questions That Will Tell You If Your Employees Think You Are a Great Place to Work

Practical questions every leader should be asking — and how to listen to the answers honestly.

February 2026 · 5 min read Read
Employer Branding
Why Independent Certification Outperforms Self-Declared Awards

The growing credibility gap between organizations that claim to be great places to work and those that can prove it.

January 2026 · 7 min read Read
Research & Data
The Business Case for Investing in Workplace Culture

What the research says about the relationship between employee experience and organizational performance.

January 2026 · 9 min read Read
OOC News
OOC Expands Global Assessor Network to 45 Countries

The Organization of Choice program continues to grow, welcoming new certified assessors from Asia-Pacific, Africa, and Latin America.

December 2025 · 3 min read Read

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Monthly perspectives on workplace culture, research findings, and OOC program updates.